WiE・Human Centered Design
Branding
Sector
Marketing
Location
Dubai, UAE
Year
2023
Designer
Alaa Riman
Client
Ideal Standard
The collaborative journey between our WiE Studio and the client was a dynamic fusion of creativity and strategic vision, resulting in a captivating array of collateral materials.
At the heart of this collaboration were product catalogues, brochures, leaflets, and calendars that went beyond mere design to encapsulate the brand’s essence. The collateral designs were meticulously tailored to not only display products but to evoke a sensory experience that resonated with potential customers. In parallel, they served as succinct communicators, distilling intricate details into accessible visual formats. These designs bridged the gap between information and engagement.
Beyond the Ordinary: 3D Modeling and Rendering.
We also provided 3D modeled images as a tool for heightened engagement. Employing cutting-edge technology, we crafted intricate 3D models that showcased the brand’s products from various angles. This virtual exploration empowered customers to intimately experience the products, fostering deeper engagement and understanding.
Throughout this journey, our collaboration remained iterative and dynamic, with consistent feedback loops ensuring that every design choice was a harmonious extension of our client’s vision. The result was a suite of collateral materials that did more than communicate - they connected, resonated, and left an indelible mark.
